At Avira I turned siloed security products into a tokenised, cross-brand design system: from inventory through semantic tokens to design strategy, steered through two mergers.
Turning siloed security products into a tokenised, cross-brand system, one that redefined the pace, standing and strategy of product design.
At Avira I turned siloed security products into a tokenised, cross-brand design system: from inventory through semantic tokens to design strategy, steered through two mergers.
Siloed security products became a tokenised, cross-brand system that redefined the pace, standing and strategy of product design.
I began by taking stock of the existing design and derived from it the path to a technically robust system. With every designer tied up in ongoing projects, I split the work streams so that day-to-day delivery and system-building ran in parallel. My role: concept, architecture and management, and hands-on whenever things got tight.
A system that redefined the pace, standing and strategy of product design.
With semantic tokens the team became so fast and effective that it became the foundation for validating a new design strategy.
The impact went beyond tooling: product design was repositioned, UX research spun out into its own team, plus a strong design-maturity assessment and three promotions. Design strategy set directly with the CTO.
