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Design Leadership

Next Design

A new, validated design strategy for Avira's products, made possible by the efficiency of the tokenised system.

Year
2019–2024
Role
Head of Product Design
Scope
Design-Strategie · Produkt-Vision
Client
Avira / Gen Digital
Next Design

The room created by the tokenised design system went into validating a new design strategy: Next Design, with Avira+ at its heart.

Avira · design strategy

How far can product design be renewed?

Because the tokenised design system made workflows markedly more efficient, there was room to validate a new design strategy: "Next Design".

Next Design overview
Approach

Three grades of exploration

Across grades of exploration, incremental, disruptive and conceptual, we tested how far the product design could be renewed. I owned direction and prioritisation; the explorations were built with the team.

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At its heart · Avira+

Ubiquitous computing for the consumer market

Avira+ joins cloud computing with device-based IT security, familiar from enterprise solutions but rethought here for the consumer market.

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