Curriculum Vitae

Cross-brand ONE Design System: rolled out a systemic dark mode across all brands, rebuilt the system into an agent-addressable platform, established design standards, rules and heuristics, and set up a role model for design operations. Involved in more than half of all hires while the team grew from 12 to 24. Cut brand enablement from roughly two months to one or two weeks.

Full line-management responsibility for product design, led through the acquisition by NortonLifeLock and the merger with Avast into Gen Digital. A tokenised, cross-brand design system across every product: Windows, macOS, iOS, Android native and React Native plus the product web services, fully transformed within two years. A federated contribution model with a quality gate run jointly with engineering, rather than dependence on one person. Spun out UX research as an independent function; three promotions, development plans and coaching. Consolidated design tooling: replaced InVision and Sketch with Figma, added Storybook for component parity and Frontify as the documentation platform, each backed by a business case taken to board level. Responsible for the design tooling budget of roughly €240k a year, which also covered neighbouring units. On that tokenised stack, a launch-ready Norton macOS prototype was built in four weeks, the proof of white-label capability. After the merger, Frontify was adopted group-wide and scaled up for Gen Digital. Design strategy directly with the CTO. On leaving the group, placed most of the team into new roles through the design leads of other units.

Design lead within the project team for LCE (Low Cost Efficiency): an insurance app taken end to end, from concept to management decision. The initiative later became Allianz Direct.

Three product initiatives for the MediaMarkt/Saturn ecosystem: the CECONOMY marketplace concept, a shared Family Account and the Vera event platform. Continued through the group subsidiary redblue Marketing to extend the collaboration beyond the term that applies to freelance engagements.

Responsible concepter and designer for the UX of PAYBACK's mobile products, including Wingman, the concept for the new PAYBACK app whose basic structure still holds today.

Responsible for the NFC payment product MyWallet, embedded in the scrum team with engineering and leading the design team. Launched before Google Pay and Apple Pay, awarded the German Design Award.

Digital products and enterprise tools in an aerospace corporate environment.

Recurring work for Audi over more than a decade, including the showroom staging portal: a multimedia management platform dealers use to control the digital content on their showroom screens. More than a year on site for it.

Design agency in Munich, founded with one partner and grown to four equal partners, up to seven people including freelancers at its peak. Responsible for pipeline, utilisation and client relationships.

Mentor at the Google Launchpad Week for early stage startups focusing on critical startup topics: product strategy and business development, user experience and user interface, technology, marketing and presentation skills.

Teaching post in user interface and product design, alongside client work, between one teaching unit and one day per week. Plus supervision of bachelor's and master's theses.

Summer School at the Burda Bootcamp, a two-week programme helping young computer scientists, engineers and designers solve a real-world problem and learn how to build a startup from scratch.

Teaching post, one day a week: digital structure models and technical systems introduction.

University of Design, graduating as Diplom-Designer (FH). Systematic design as the foundation rather than a speciality, and with it the starting point for everything later called a design system.

Attended specific subjects that had been covered too briefly in Schwäbisch Gmünd. In the class of Hans “Nick” Roericht, who came out of the Ulm School of Design and developed many projects together with Otl Aicher.

Certified alongside full-time employment.