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Product Design

Product Platforms

One product family across four platforms, platform-native yet brand-coherent, on a single system.

Year
2019–2024
Role
Head of Product Design
Scope
Cross-Platform · Windows · macOS · Mobile
Client
Avira / Gen Digital
Location
Tettnang, München, Bukarest
Product Platforms
On the Umbrella system, native product apps were built for four platforms, validated across three rounds.
Avira · product family

One family across four platforms

On the Umbrella system, native product apps were built for four platforms: Windows ("Spotlight"), macOS ("Unicorn") and Mobile ("Uno", via React Native for iOS and Android).

avira-products-spotlight-win-app-1.png
Validation

Three rounds, two core questions

Following an inventory we validated across three rounds: how much OS-typical design versus how much brand design customers actually prefer, and how consistent the experience must be across platforms so it can genuinely be used cross-platform. I owned direction and prioritisation, delivered by the team.

avira-products-spotlight-win-app-3.png
avira-products-unicorn-mac-app-1.png
avira-products-uno-mobile-app-1.png
avira-products-uno-mobile-app-2.png
avira-products-uno-mobile-app-3.png
Result: a platform-native yet brand-coherent product family.

Avira / Gen Digital

Avira / Gen Digital