I turn design complexity into systems, with the logic, tokens and components that make products consistent, scalable and fast.
Design Leadership
Built a design organisation as Head of Product Design and led twelve designers through two mergers, with full line-management responsibility.
Design Systems
Cross-brand token architectures, from Figma into production code. At Telefónica, onboarding a brand went from roughly two months to one or two weeks.
Product design
Products that shipped: MyWallet for Deutsche Telekom, recognised with the iF Design Award and the German Design Award.
Systems beat aesthetics.
Every single time.
Good design is not evident in its visual appearance, but in the underlying structure – in systems that make good decisions apparent, keep complexity manageable and allow for change without compromising stability.
Design decisions start as tokens: named, documented and tied to a purpose. Not a hex code, a semantic value.
Components are interfaces, not visuals. They have clear inputs, predictable outputs and documented boundaries.
A system nobody can contribute to is a dead system. Process design is part of designing the design system.
I have been working at the intersection of design, strategy and engineering for decades, building the systems and teams that launch complex products at scale.
My focus is on design leadership and design systems: I have built design organisations, steered them through mergers and established systems that give teams a common language and pace.
My product background spans the telecoms, retail and automotive sectors, enabling me to drive innovation in an enterprise context across these markets. This shapes how I lead: systems and processes that work for real teams building real products.
Continued development of the cross-brand ONE Design System; brand enablement cut from roughly two months to one or two weeks. Stepping out of the leadership role was a deliberate choice: a good team counts for more than the next title.
Built a design organisation with full line-management responsibility and led it through two mergers. A tokenised, cross-brand design system as the foundation for strategy, speed and white-labelling. Design strategy directly with the CTO.
Product and design leadership across payment, loyalty, retail and insurance, including MyWallet (German Design Award; NFC payment before Google Pay and Apple Pay) and lean-startup innovation validation at MediaMarktSaturn.
Digital products, enterprise tools and editorial digital publishing for international brands.