UX Designer, enterprise tools, concepts and design strategy (partly under NDA).
In the Language & eMedia department I developed style guides and guidelines for the group's digital channels: mobile phones, tablets, displays and whatever else had to carry a visual identity.
The task. A group of that size speaks through many channels at once, and every one of them was in the process of going digital. To stop the visual identity falling apart with each new format, it needed binding rules that people could actually apply.
The answer. Writing guidelines is not enough on its own. We built patterns and templates from which content could be produced quickly, easily and consistently. Today you would call that a UI kit without hesitating.
The question back then was the same as today: how do I make sure many people produce the same result without me standing next to them?
I did not learn systematic design here; that was already the basis of my training. What was new was the scale: one group, many channels at once, and the question of how a rule reaches people you never meet.
The answer has stayed the same over the years: treat consistency as a tooling question, not a question of discipline. What followed at Avira and Telefónica is the same attitude with better technology behind it.