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UX Management

Wingman

Codename for the new PAYBACK app, a concept whose core structure still holds today.

Year
2014–2016
Role
UX Product Manager
Scope
Loyalty · Proximity · Produktstrategie
Client
PAYBACK
Wingman

As UX product manager I owned design and strategy for the new PAYBACK app, codename "Wingman".

PAYBACK · product strategy

A concept that still holds today

As UX product manager I owned design and strategy for the new PAYBACK app, codename "Wingman". Its core structure is still in use today, and until a few years ago features were still being rolled out that we had conceived in the original concept.

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Substance

Proximity was on board early

At its heart was the loyalty app. Proximity and location-based features were already designed into the concept and prototype, implemented, exactly as designed, only years later.

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Later an open platform for Lufthansa and Deutsche Bahn.
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**Scale.** The proximity solution was developed at parent company LoyaltyPartnerSolutions into an open platform for third parties and offered to major clients such as Lufthansa and Deutsche Bahn.