BMW's Technik-Argumenter explains a new vehicle's innovations to dealers. Delivered as a CD-ROM for the 3 Series.
The interactive sales tool explaining the 3 Series' technical innovations to BMW dealers, a CD-ROM production.
BMW's Technik-Argumenter explains a new vehicle's innovations to dealers. Delivered as a CD-ROM for the 3 Series.
BMW supplies its dealers with a "Technik-Argumenter" for every new vehicle, explaining the car's technical innovations and advantages so dealers can convey them in the sales conversation. For the 3 Series it was delivered as a CD-ROM.
The car's innovations are prepared so they can be explained at the sales counter. Produced freelance for Design Thesis.
