automotive

BMW

Interactive sales-enablement tool for the dealer network.

For BMW I designed the 3-series tech argumenter, an interactive sales tool that explains the car's technical innovations to dealers.

An early piece of interaction design: complex tech made clear and sales-ready.

Projekte 1

BMW 3er | Technik-Argumenter

The interactive sales tool explaining the 3 Series' technical innovations to BMW dealers, a CD-ROM production.