As UX design lead in Allianz's "LCE" programme I ran the product design, together with McKinsey consultants, an Allianz team and UX research. The work ran under changing codenames, first "Vanilla" aimed at AllSecur, then "Phoenix". The project later became Allianz Direct.
Allianz · LCE · 2017–2018
Deciding under uncertainty
Management had not yet decided the final target, brand and placement within the group. Instead of waiting, we pressed on with conviction: an example of leadership that turns ambiguity into progress.
Leadership means turning ambiguity into progress.
Phoenix · end-to-end
Onward with conviction, regardless of the decision
After the AllSecur goal was dropped, the team advanced the product under the codename Phoenix. With the final decision still open, we worked the entire product through end-to-end until it came: only after my departure.
Foundation · design system
Material Design, cleanly adapted
To stay fast and quality-assured despite the open target decision, we cleanly adapted Google Material Design as the project design system and worked the whole product through on top of it.
The decision came only after my time on the project. LCE became Allianz Direct, Allianz's digital direct-insurance brand.