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Design Systems

ONE Design System

Evolving Telefónica's cross-brand ONE Design System, brand enablement cut from ~2 months to 1–2 weeks.

Year
2024–heute
Role
Senior Product Designer · Design Systems
Scope
Multi-Brand · Design Systems · Governance
Client
Telefónica Deutschland
O

On Telefónica's ONE Design System I drive the cross-brand evolution, tightly integrating design and engineering.

Telefónica · design systems

One system across multiple brands

On Telefónica's ONE Design System I drive the cross-brand evolution: scalable components and governance across multiple brands, tightly integrating design and engineering.

Brand enablement cut from about two months to one or two weeks.
The leverage lies not in individual components but in **governance**: clear rules for how a brand adopts the system, and a shared language between design and engineering.